branding
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Into the blue
Blue can convey honesty, suggest authority and lift our mood, making it a branding favourite. With its popularity soaring, Monocle explores the global search for the perfect, and rarest, new shade of blue.
Business
Keeping the drone market flying, rebranding a heritage distillery in Finland and making the cut in China.
Business
Brand Assembly founder Hillary France, how to get better tourists and the revival of a historic Czech bicycle brand.
Design
Gert Voorjans turns his talents to domestic interiors, plus a look at what design can achieve in the coming year.
What’s in store?
Hopefully better graphics and windows in our department stores. To help, here are a few design cues for shaping smart packaging, signage and service to keep shoppers coming back time after time.
Package tour
A Thai style of graphic design is slowly emerging from an identity crisis, powered by pioneering creatives and a new breed of CEOs who are modernising their products.
Hitting the mark
As Canada’s global role grows, its companies must cultivate a positive national brand. We explore the country’s key design tropes, from maple leaves and mountains to beavers and bears, to see what works.
Clear water
Our concept for a fleet of Greek cruise ships that would restore national pride.
Liquid launch
In the second part of our new series, we look at what it takes to make a splash in the booze business with the help of some of our favourite makers.
Image nation
Australia has a strong national character, from its ruggedness to the outback’s enigma. Monocle examines the symbolic shorthands used to sell Brand Australia, from kangaroos and koalas to indigenous art.
