branding
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The name game
Hit upon that golden idea for a business? Great. Now what to call it? The name you choose for your company goes a long way towards defining its success.
Off the grid
A fearless Mexican city is drawing comparisons to the world’s most exciting design hubs. We meet its key figures.
The opener
We eye the future of branding and assess the sartorial statement of the ‘gilets jaunes’. First up: the influence of French words and how to bring people together through a love of good food.
Get the look
From Europe and Asia to the US, five branding insiders give their take on the industry – and what’s next.
Observation: Creative bloc
The artsy types at Eurolab think the EU’s tired branding has too easily ceded the field to nationalists and populists. We hear about their new vision.
Business Briefing
A workspace-cum-members’ club in London, Beirut’s best in brand, sustainable footwear in Milan, global export facts and how would you spend €5,000?
Business
Canada launches a space-age carbon counter and Sweden unveils the world’s first shopping centre selling exclusively upcycled and repurposed items.
Business
The latest concept in corporate gifting, a new identity for Canada’s Red Cross and a breath of fresh air in the workplace.
Sleeping giants
Sophie Grove reporting on revivals: Many successful companies have been scuppered by circumstance over the years but in some cases there’s an argument for resurrection. Why not bring back these fine examples?
