branding
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Type cast
Typefaces have been used for centuries, but only now has the first brick-and-mortar shop selling fonts opened. Copenhagen branding company e-Types is hoping its seasonal store is the start of something big.
Brand aid
While their politicians dither, Palestinians are developing a vibrant economy and creating a brand for their yet-to-be-created nation. Monocle meets the new generation of optimists.
Brand National
Li-Ning's costly US push exposes a deeper dilemma: as China's economy matures, do its brands really need Western recognition, or richer markets closer to home?
Bean there done that
Nespresso, part of the Nestlé Group, invented those clever capsules to make a tasty, mess-free cup of coffee in 1986. Today, the company is booming thanks to its Swiss heritage and corporate skill.
Americas
Why Americas need new gum control laws and the drugs cartels looking for new homes. Plus, our Washington column looks at how branding is selling the recovery package.
Track record
Switzerland’s reputation for being the most efficient country in the world is not undeserved: SBB, the state-controlled railways, has a 96 per cent punctuality rate and slick service.
But who are you?
As corporate brands become more powerful than countries, there's much work for agencies keen to rethink a nation’s identity. *Monocle* explores the complex construct of how nations are made.
Country codes
Brand pioneer Wally Olins gives an insight into how nation branding works. From Spain's vibrant colours to Poland's shades of grey, he explains why every country should have a creative director.
