branding
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Charlie Smith: The in-demand CMO creating something from Nothing
Charlie Smith helped to transform Loewe from a sleepy leather brand into an in-demand label. Now, in his new role at a UK start-up, he wants to make tech brands cool again.
Three fantastic branding projects raising the bar for graphic design
Having a strong graphic identity and clear visual language matters for everyone from small design brands and independent restaurants, to whole neighbourhoods. Here are three new, standout projects setting today’s design standard.
Indie labels
Radical graphic solutions, stripped-back designs and humour are helping wine brands to win shelf space in a competitive market.
Design
Is the fashion for simplified sans-serif logos changing? Plus: why trade halls still matter.
Next big thing
A shift is happening in graphic design. No longer do big companies command the best work; discerning clients are turning to small, nimble firms. We meet three creative up-and-comers.
Making a mark
Five designers and creative directors tell us what makes an effective logo and flag up their all-time favourites.
Advance to ‘go’
The past 12 months have seen many best-laid plans scuppered and refocused the attention of some onto pursuing jobs they want in industries they admire. Are you game for a change?
If you do one thing…
You know your product, but building a thriving firm requires more. Three business leaders share key lessons they learned on the route to success, from branding and funding to finding your company's voice.
Urban developers
A crop of talented graphic-design firms are winning commissions across Melbourne’s property and hospitality industries, providing clients with elegant branding and the city with a strong visual identity.
Tricks of the trade
We round up sage advice, thoughts and tips from entrepreneurs with years of experience under their belts on how to find your brand, be an effective boss and what to invest in next.
