advertising
Page 3
George Lois
Quick-witted adman George Lois shares his philosophy on advertising, creative sustenance and the perfect last meal.
Media
Internet advertising that knows exactly who you are, an Istanbul magazine delivered by bicycle - by the editor, plus more media news.
Admen of God
How do you sell products to people who don't watch TV or use the internet? We visit the Haredi Advertising Academy, which trains students to create ads for their Orthodox brothers.
A hard sell
To persuade Afghanis to take pride in their army, shun terrorism and give up narcotics is a hard task in a fragmented, illiterate country where war has raged for nine years.
Americas
We run the rule over Brazilian president Lula's wardrobe, and the US 10-year census gets a marketing makeover - and the ad industry gets all excited.
Going logo
In a city known for flashy advertising, Hyundai Card launched a campaign based on subtlety and simplicity. Its Zen-like subway hoardings have entranced passers-by, choosing minimalism over noise.
India adds up
With 600 million people under 25, India has a booming consumer society. Monocle visits Mumbai’s ad agencies to see how brands are courting this new, heady atmosphere of creativity and commerce.
Street smart
Cities are investing in street furniture that expresses their heritage and brand. Thanks to companies such as Germany's Wall, they can have their loos, kiosks and bus shelters for free, funded by advertising.
