advertising
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Leading the flock
Swedish adman Pelle Sjoenell shepherds a global band of ‘black sheep’ alongside a tight-knit team in Los Angeles.
Life’s a pitch
As one of Mexico’s leading advertising directors, Raúl Cardós took a leap into the unknown when he decided to strike out on his own. Luckily his efforts have paid dividends.
Vocal heroes
When Qantas wedded its brand to an Australian anthem, it was an ad man’s dream. After nearly 20 years, the campaign is still strong thanks to the children’s choirs that bring it to life.
It’s tea at the top
Pioneering agency Abbott Mead Vickers remade advertising. Co-founder Peter Mead, in business for over 45 years, proves to be more nice guy than Mad Man in this exclusive profile.
Driving forces
Volkswagen’s mid-20th-century adverts were benchmarks for their inspired copywriting and intelligent art direction. Meet two of the creative minds from Doyle Dane Bernbach who helped to create the iconic campaigns.
Now you see it
JCDecaux elevates the unnoticed essentials of urban life, from bus shelters to public toilets. Monocle discovers how its simple concept – providing street furniture for advertising rights – helps cities run in style.
Creative kicks
World Cup fever is about to break in Brazil so Monocle visits the South American agencies matching the host team’s footballing flair with bold advertising campaigns.
Media
A new venture by Swiss daily NZZ and a Q&A with the co-founder of the School of Life, Alain de Botton.
Out on his own
John Jay helped make Wieden + Kennedy a global creative force. With his own spin-off, GX, he plans even bigger coups – by starting small and getting back to hands-on creativity.
