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How Wonderfruit founder Pete Phornprapha built Asia’s most global festival
The brains behind Asia’s answer to Burning Man reveal the organic growth strategy, international audience dynamics and real-estate model that made Wonderfruit a success story.
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Far out east
Wonderfruit is a festival like no other in the Thai countryside: a beacon of peace where hedonism takes a backseat. Ditch the city attitude, grab a yoga mat and watch the sun go down.
