visual identity
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Design
Making a mark
Five designers and creative directors tell us what makes an effective logo and flag up their all-time favourites.
Soft Power
The opener
We eye the future of branding and assess the sartorial statement of the ‘gilets jaunes’. First up: the influence of French words and how to bring people together through a love of good food.
Business
Get the look
From Europe and Asia to the US, five branding insiders give their take on the industry – and what’s next.
