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spirits industry

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Business

Glass half full

Pernod Ricard's CEO remains optimistic despite challenges; new opportunities always arise.

  • Issue #158
  • 7 min read
Person holding a glass of clear liquid outdoors in bright sunlight
Business

Ancestral spirits

China's bai jiu is the drink of choice for sealing business deals. Though its flavour is an acquired taste, major players like LVMH and Diageo are now investing in the potent spirit.

  • Issue #11
  • 4 min read
Wuliangye bai jiu bottle with red and gold packaging box and clear glass bottle with metal collar

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