pitti uomo
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Pitti Uomo sets a confident tone for menswear as heritage brands and new labels draw buyers to Florence
Florence’s Pitti Uomo fair is a benchmark for the shifting menswear market and a chance to spot future big-name brands. This season also showcased the city of Florence and ‘Brand Italy’.
You Pitti things
Pitti Uomo biannual menswear show is seen as a crystal ball for the fashion industry. Monocle visits to test the mood.
Pitti party
Buyers braved the cold to make it to this season’s Pitti Uomo menswear show, with numbers up on last year. A sense of calm about the future was reflected in the relaxed fit of…
Oh so Pitti
Pitti Uomo, the world's top menswear show, has felt the effects of a consumer spending slowdown. Yet the brands on show this summer were taking new directions and exhibiting strong and innovative products.
Pitti boys
Florence’s Pitti Uomo fair is where big deals are made and wearable clothes are previewed. This year, the event saw new interest from eastern Europe and, for the first time, showcased womenswear.
Future classics
Menswear sales are recovering from a 2005 dip. This season’s Pitti Uomo drew 21,000 buyers, with significant growth in new markets. Its fashions were similarly forward looking, pointing to future classics.
