jr east
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Travel and restaurants
Holiday express
For passengers on Japan’s redesigned Saphir Odoriko trains, the vacation begins from the moment that they board, thanks to comfy seating, top-quality food and huge windows to help them enjoy the view.
Business
Platform economy
With rail-passenger numbers predicted to fall, retail is keeping operators’ finances on track.
Retail
Rich pickings
As the Shinkansen continues to speed north in Japan, operator JR East is also diversifying its retail – with apples.
