Gucci
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Why athletes make the best brand ambassadors
Keen to portray a sense of technical expertise and the pursuit of excellence, luxury fashion houses are increasingly turning to sportspeople.
Rich pickings
The festive season - time for generosity, and few things will be more appreciated than those touches of refinement in gifts that will last a year or a lifetime.
Seen the hues?
Summer is all about bringing a pop of colour into your wardrobe, whether it’s bright or muted. So put away the greys and throw some shade on those safe choices.
Evolution theory
Since becoming CEO of Gucci in 2015 Marco Bizzarri has found competitive advantage in embracing change. Here he explains the importance of following your instincts – and being open to the world.
Top of the shops
From the merchants of the Middle Ages to today’s leading fashion brands and specialist shops, Italians have long excelled in the art of retail. We share some of our favourites.
Icing on the cake
Experiences, from hotels and high-end restaurants to exclusive balls and rallies (and yes, some cakes) are helping luxury brands connect with more of our lives – and stand out from the pack.
Go figure
When brands want their clothes to look their best, they reach out to mannequin-maker La Rosa.
Right materials
We visit Gentili Mosconi, the Como fabrics firm that stitches the fashion industry together.
Perma style
Prevailing trends may come and go but some items and looks remain fundamental to any well-dressed wardrobe. Here we celebrate those practical, long-lasting and mood-enhancing clothes and accessories.
