football
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Affairs
Ivory power
Côte d’Ivoire are Africa’s best chance for World Cup glory. The secret to their prowess is the ASEC Mimosas academy, which trains and educates young Ivorians to become some of the world’s top footballers.
Business
Poised to strike
For our World Cup series, we visit Puma, the brand most associated with African football. As the competition heads to the continent, will its long-term strategy make it the big marketing winner?
