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Byredo

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Business

Nose for business

Fragrance and fashion firm Puig has become a powerful luxury group. Its CEO reveals how he discovered the sweet smell of success.

  • Issue #164
  • 11 min read
Modern perfumery lab with white tables, bottles, testing equipment and city views through floor-to-ceiling windows
Fashion

On the nose

With Byredo, fragrance came first and only then did founder Ben Gorham start looking at other ways to grow the brand, by collaborating with everyone from workwear manufacturers to audio engineers.

  • The Forecast #13
  • 6 min read
Ben Gorham, founder of Byredo, sits on a ladder wearing a black jacket and distressed jeans.
Fashion

Inventory no. 61

This month, the natural world brings wood, leather and rare essences to the fore and creates unexpected combinations with chocolate-and-caramel tea and a vodka that starts life with a cow.

  • Issue #61
  • 8 min read
Inventory no. 61

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