brand strategy
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Renaissance man
Remo Ruffini, chairman and CEO of Moncler, on bringing the brand back from the brink – and what comes next.
Icing on the cake
Experiences, from hotels and high-end restaurants to exclusive balls and rallies (and yes, some cakes) are helping luxury brands connect with more of our lives – and stand out from the pack.
Get the look
From Europe and Asia to the US, five branding insiders give their take on the industry – and what’s next.
Going up
Rome finally gets its own grand department store: a €250m gamble by Thailand’s Central Group that turns archaeology, ambition and 800 brands into the city’s newest must-visit address.
Home run
Sliding US sales meant a rethink for Adidas; its global creative director reveals how the brand stepped up.
What’s in a name?
From a Thai swimwear firm to a Swedish tannery, successful brands have a story to tell. We profile five companies with varied backgrounds but a shared quality: initiative. Here are their stories.
