brand positioning
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Retail
Evolution theory
Since becoming CEO of Gucci in 2015 Marco Bizzarri has found competitive advantage in embracing change. Here he explains the importance of following your instincts – and being open to the world.
Entrepreneurialism
Against the grain
Oatly CEO Toni Petersson has raised the drink’s profile by revamping its brand, tapping into consumers’ eco-desires and antagonising the dairy industry.
