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brand positioning

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Retail

Evolution theory

Since becoming CEO of Gucci in 2015 Marco Bizzarri has found competitive advantage in embracing change. Here he explains the importance of following your instincts – and being open to the world.

  • Issue #148
  • 8 min read
Marco Bizzarri sits at his office desk wearing a blue three-piece suit and glasses, smiling at the camera
Entrepreneurialism

Against the grain

Oatly CEO Toni Petersson has raised the drink’s profile by revamping its brand, tapping into consumers’ eco-desires and antagonising the dairy industry.

  • Issue #126
  • 6 min read
Toni Petersson, Oatly CEO, pouring oat milk into a metal pitcher at a table with Oatly cartons behind him.

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