baijiu
Latest
Culture
The opener
We sample a Chinese tipple that’s set for world domination, leave our beach towels at home (more room for flip-flops!) and clear our throats for a spot of yodelling.
Business
Ancestral spirits
China's bai jiu is the drink of choice for sealing business deals. Though its flavour is an acquired taste, major players like LVMH and Diageo are now investing in the potent spirit.
