Austria
Page 9
Less waltz more disco
The Austrian capital is experiencing a second cultural wave but this time, instead of opera and art museums, it’s electronic music and pop-up galleries causing all the buzz.
Turning heads
Mühlbauer in Vienna creates headwear in the age-old way. The business was saved from the brink of collapse by the brother and sister owners and their designs are now sold internationally.
Raining supreme
For our series investigating the secrets of success, Monocle visits Austrian company Doppler, Europe’s biggest manufacturer of quality umbrellas. Its top product has been handcrafted in the same way since the 1940s.
Variety show
Gumpendorferstrasse in Vienna’s Mariahilf area offers a diverse shopping experience. Let the late 19th- to mid-20th-century signage that crowns the shop windows be your guide on this stand-out street.
Standard raiser
Israeli-born artist Oscar Bronner founded Der Standard to fill a gap for non-partisan journalism in Austria. It is now the country's second best-selling quality paper, with over 75,000 copies a day.
Box of delights
Daniel Fügenschuh’s simple white house in Innsbruck is a 21st-century chalet. Its modernist proportions and interiors are tempered with warm wooden furniture and traditional details to create a true family sanctuary.
Saint Charles
Natural cosmetics are popular in Austria, one of Europe’s top markets. A group of friends in Vienna with a passion for botany are championing local plants in their thriving collection of businesses.
Saggen
Beyond being an ideal event city, Innsbruck’s year-round vibrancy makes it perfect for second, or even first home status. Prices may be high, but then so is the quality of life.
Fresh start
Austria is reinvigorating its brand and stealing some of Switzerland’s reputation for being the home of Alpine modernity and great healthcare. Nowhere epitomises the trend more than the Lanserhof.
